You need a website. In this internet driven age, if you don’t have a presence online, then you are quickly losing your presence anywhere. Now is the time. For three hundred bucks, you’ll have a “sign” online that is cheaper than any physical sign you can buy for the street.
Websites serve two very important purposes - They let people see you the way you want to be seen, and then they help you to connect with those people.
The most important benefit your website gives you is a POWERFUL FIRST IMPRESSION. We all know the saying, "Don't judge a book by it's cover." If we're honest, we also all know that in spite of the proverb, everyone DOES judge the book by it's cover. Even more important is the fact that 80% of what people think about you is determined in the first three seconds of the first encounter.
The best websites are those which are very focused on the secondary (yet hugely important) goal - GETTING THE VIEWER TO INTERACT. If people see your website, but don’t DO anything as a result of visiting, then your website is useless. Your website MUST entice visitors to ACT. Smart websites do more than just sell an item, they capture information about the people who visit.
Keep the following principles in mind...
Simple (Less is more)
Engaging (put the user first)
Clean & Fresh (primary and secondary menu systems) & (visual elements)